Update: 17.07.2023
Last week: 27 week 2023 (03.06.2023 - 09.07.2023)
Last full month: June 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 185 | -4.0% | 38.2% | -2.2 | 691 797 | 1.2% | 75.4% | -0.4 | 1.6% |
| MoM | 5 414 | -2.1% | 40.3% | 0.2 | 3 023 636 | 0.4% | 76.3% | 0.4 | -2.5% |
| YTD | 42 195 | -34.8% | 44.9% | -10.2 | 21 028 411 | -31.3% | 77.7% | -5 | -19.9% |
| MAT | 83 885 | -26.6% | 46.8% | -6.3 | 40 157 326 | -21.6% | 78.3% | -2.6 | -16.6% |
| KAPSIKAM | |||||||||
| WoW | 13 051 | -4.0% | 1.8% | -0.1 | 5 763 291 | -2.8% | 2.0% | -0.1 | 3.4% |
| MoM | 61 347 | -9.5% | 2.0% | -0.2 | 26 468 014 | -6.4% | 2.2% | -0.2 | 0.5% |
| YTD | 445 161 | -20.5% | 2.4% | -0.3 | 181 994 138 | -23.0% | 2.6% | -0.4 | -10.1% |
| MAT | 929 359 | -12.8% | 2.7% | -0.1 | 371 192 142 | -16.1% | 2.8% | -0.3 | -8.1% |
| MILDRONATE | |||||||||
| WoW | 55 172 | 7.8% | 15.9% | 0.3 | 41 693 690 | 7.8% | 18.0% | 0.2 | 4.6% |
| MoM | 226 520 | -6.5% | 15.6% | 0.2 | 168 300 924 | -4.0% | 17.7% | 0.5 | -9.2% |
| YTD | 1 523 426 | -44.5% | 10.2% | -3.7 | 1 099 449 444 | -31.2% | 11.9% | -2.2 | -24.4% |
| MAT | 3 183 293 | -38.0% | 11.0% | -3.1 | 2 206 413 788 | -12.8% | 12.6% | -0.3 | -20.5% |
| SULFARGIN | |||||||||
| WoW | 2 805 | 5.9% | 0.7% | 0 | 1 486 224 | 5.9% | 1.0% | 0 | 5.3% |
| MoM | 11 174 | 0.7% | 0.7% | 0 | 5 963 573 | -0.7% | 1.0% | -0.1 | 4.5% |
| YTD | 65 796 | -19.9% | 0.7% | -0.1 | 35 611 674 | -13.9% | 1.1% | -0.1 | -8.5% |
| MAT | 127 434 | -22.2% | 0.7% | -0.1 | 69 422 605 | -15.3% | 1.1% | -0.1 | -9.2% |
| VIPROSAL | |||||||||
| WoW | 16 909 | 11.6% | 2.2% | 0.2 | 6 033 053 | 10.5% | 2.1% | 0.1 | 3.4% |
| MoM | 65 028 | 2.2% | 2.0% | 0 | 23 211 821 | 1.6% | 1.9% | 0 | 0.3% |
| YTD | 407 203 | -42.3% | 2.1% | -1.1 | 148 545 218 | -48.9% | 2.0% | -1.4 | -11.4% |
| MAT | 839 324 | -39.9% | 2.3% | -1.2 | 313 762 722 | -43.4% | 2.2% | -1.4 | -9.5% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 42 195 | -34.8% | 44.9% | -10.2 | 21 028 411 | -31.3% | 77.7% | -5 | -19.9% |
| KAPSIKAM | 445 161 | -20.5% | 2.4% | -0.3 | 181 994 138 | -23.0% | 2.6% | -0.4 | -10.1% |
| MILDRONATE | 1 523 426 | -44.5% | 10.2% | -3.7 | 1 099 449 444 | -31.2% | 11.9% | -2.2 | -24.4% |
| SULFARGIN | 65 796 | -19.9% | 0.7% | -0.1 | 35 611 674 | -13.9% | 1.1% | -0.1 | -8.5% |
| VIPROSAL | 407 203 | -42.3% | 2.1% | -1.1 | 148 545 218 | -48.9% | 2.0% | -1.4 | -11.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 83 885 | -26.6% | 46.8% | -6.3 | 40 157 326 | -21.6% | 78.3% | -2.6 | -16.6% |
| KAPSIKAM | 929 359 | -12.8% | 2.7% | -0.1 | 371 192 142 | -16.1% | 2.8% | -0.3 | -8.1% |
| MILDRONATE | 3 183 293 | -38.0% | 11.0% | -3.1 | 2 206 413 788 | -12.8% | 12.6% | -0.3 | -20.5% |
| SULFARGIN | 127 434 | -22.2% | 0.7% | -0.1 | 69 422 605 | -15.3% | 1.1% | -0.1 | -9.2% |
| VIPROSAL | 839 324 | -39.9% | 2.3% | -1.2 | 313 762 722 | -43.4% | 2.2% | -1.4 | -9.5% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 185 | -4.0% | 38.2% | -2.2 | 691 797 | 1.2% | 75.4% | -0.4 | 1.6% |
| KAPSIKAM | 13 051 | -4.0% | 1.8% | -0.1 | 5 763 291 | -2.8% | 2.0% | -0.1 | 3.4% |
| MILDRONATE | 55 172 | 7.8% | 15.9% | 0.3 | 41 693 690 | 7.8% | 18.0% | 0.2 | 4.6% |
| SULFARGIN | 2 805 | 5.9% | 0.7% | 0 | 1 486 224 | 5.9% | 1.0% | 0 | 5.3% |
| VIPROSAL | 16 909 | 11.6% | 2.2% | 0.2 | 6 033 053 | 10.5% | 2.1% | 0.1 | 3.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 5 414 | -2.1% | 40.3% | 0.2 | 3 023 636 | 0.4% | 76.3% | 0.4 | -2.5% |
| KAPSIKAM | 61 347 | -9.5% | 2.0% | -0.2 | 26 468 014 | -6.4% | 2.2% | -0.2 | 0.5% |
| MILDRONATE | 226 520 | -6.5% | 15.6% | 0.2 | 168 300 924 | -4.0% | 17.7% | 0.5 | -9.2% |
| SULFARGIN | 11 174 | 0.7% | 0.7% | 0 | 5 963 573 | -0.7% | 1.0% | -0.1 | 4.5% |
| VIPROSAL | 65 028 | 2.2% | 2.0% | 0 | 23 211 821 | 1.6% | 1.9% | 0 | 0.3% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs